Market overview and report - marketing automation

We are currently preparing a new market survey and report on technologies in "Marketing Automation".

Goal of this report is a market overview of existing tools, solutions and services for the technological support to optimize and automate the marketing process in German.

We are using a business process view for the following phases:

Demand Generation
Lead generations
Lead Nurturing

and related technological components and solutions:

Business Process Management
Campaign Management
Dialog Management
Lead Management
Website Monitoring & Analysis
Content Marketing Automation
E-mail Marketing Automation
Social Media Automation
Reporting & Analysis
Budgeting & Planning
Integration CRM
Integration BI

The outcome of the market study and report will be segmented in the following areas:

Industry (B2B, B2C)
Business segment (large companies, SME)
Covering (total solution, special solution, tool)

The preparation of the study is currently planned in three phases:

Functional overview, personal demo or webcast
Building up a reference process in a life system (Trial)
Questionnaire for functional detailed clarifications

Furthermore,  additional interviews with reference customers on demand.

The first release will be published end of November.

Manufacturers will be included in order of participation and completeness of their support. Currently, a semi-annual update of the study is planned.

Following manufacturer of total solutions, partial solutions and tools are currently being considered:

APRIMO
ELOQUA
MARKETO
UNICA
ORACLE

ACTIVECONVERSION
ETRIGUE
GENOO
HUBSPOT
INFUSIONSOFT
INTIMIS
KEY-WORK
LEADFORMIX
LEADMD
LOOPFUSE
MANTICORE
ALSAMARKETING
ACT-ON
MARQUI
NEOLANE
NET-RESULTS
OFFICEAUTOPILOT
PARDOT
PROFUNNEL
SENDSITE
SILVERPOP
TREEHOUSE
VIVOCONCEPTS
LEADLIFE

TECHVALIDATE
FEEDBLITZ
SENDIBLE
EMARKETER
OPTIFY